What does the 'C' stand for in CNBC ?

It must stand for curling. Yes, curling, as in the "Olympic" sport. It seems that during the winter olympics this year that they tend to play curling for like 8 hours a day on CNBC. And for some reason, I watch it. For those of you who have not heard of curling, let me enlighten you. It's like shuffleboard meets bowling, on ice. I'm not quite sure what the rules are or how it is scored, but I do know that the thing they slide down the ice is called a stone or rock. I guess I keep watching because I am trying to figure out the rules. Anyway, tune in to find out more.

EDIT:
A video game? I stimbled across this on amazon.com today: Take Out Weight Curling 2. So not only is there a curling vodeo game, but there is a sequel. And is is sold out!

What the. . .